Sony

When Sony released their “Mylo Personal Communicator” they wanted a totally unique web campaign. The compact device fits in the palm of your hand and puts IM, SKYPE, Web surfing and file sharing all at the tips of your thumbs.

To launch this product, McKinney devised the world’s first “Thumbternity” – a play on the way the consumer interacts with the product via thumbs and the concept of a fraternity. This pseudo-Greek organization called “MYLO” allowed participants to join an online “Thumbternity House.”

Our team, while at McKinney, created the web components of an integrated campaign that helped the target customers understand the Sony MYLO.

View the work